Practical insights on business idea validation, startup planning, and entrepreneurship — from real experience building companies.
A framework for deciding whether to start a business after a layoff — without betting it all on hope. Five questions that separate the founders who survive their first year from the ones who don't, drawn from the 12 Principles framework and 28+ years of building and launching ventures.
Read article →90% of startups fail, and the reasons haven't changed in decades. From no market demand to cash problems to wrong teams — each failure maps to a specific validation step that was skipped. Here are the six most common reasons, what they look like in practice, and the framework that prevents them.
Read article →A practical framework for evaluating whether your business idea has real potential — covering market demand, customer research, competitive analysis, and business feasibility. The same structured approach used by Launchet, refined across 28+ years of building and launching businesses.
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