How It Works Features Business Plan Pricing Methodology Blog Universities Investors
Sign In
Business Opportunity Intelligence

AI Business Plan Generator and Business Idea Evaluator: An idea. A product. A market.Know before you make the move.

Launchet researches the market behind your opportunity: customers, competitors, demand, economics, and risk. Then it turns the evidence into a clear recommendation and the next moves to take.

Type your idea. See what the market says in about a minute. Free, no account needed.
30+ years of experience|20+ countries today
Built by a team with experience across global companies. Now used by founders worldwide.
AT&T·Citigroup·Verizon·CommScope·McKinsey·Accenture·Deloitte·5th Screen Media·Prodision·Ericsson·American Tower·AT&T·Citigroup·Verizon·CommScope·McKinsey·Accenture·Deloitte·5th Screen Media·Prodision·Ericsson·American Tower·
🇺🇸United States·🇬🇧United Kingdom·🇨🇦Canada·🇩🇪Germany·🇮🇹Italy·🇳🇹Netherlands·🇸🇪Sweden·🇦🇪UAE·🇸🇦Saudi Arabia·🇪🇬Egypt·🇯🇴Jordan·🇮🇳India·🇸🇬Singapore·🇻🇳Vietnam·🇺🇸United States·🇬🇧United Kingdom·🇨🇦Canada·🇩🇪Germany·🇮🇹Italy·🇳🇹Netherlands·🇸🇪Sweden·🇦🇪UAE·🇸🇦Saudi Arabia·🇪🇬Egypt·🇯🇴Jordan·🇮🇳India·🇸🇬Singapore·🇻🇳Vietnam·
Behind every recommendation

Start with the market.

Before Launchet recommends a move, it looks at the market around it: the demand, the customers, the competition, and the conditions shaping the opportunity.

01

Market and demand

Understand the size of the market, where it is growing, what is driving demand, and whether the opportunity is moving in your favor.

02

Competitive landscape

See who is already in the market, how they compete, where they are strong, and where there is still room to win.

03

Customers

Know who is most likely to buy, what matters to them, what they use today, and where the strongest early opportunities are.

04

Evidence you can check

Findings come with their sources, so you can see where the numbers came from and use them when you make the case to someone else.

Four questions. One clearer decision.

You bring the opportunity. Launchet brings the intelligence to decide what to do next.

01

Is there a real opportunity?

→ Market intelligence

Market size, demand, trends, competitors, and current conditions: researched live and backed by sources.

02

Can it win?

→ Opportunity assessment

What makes the opportunity attractive, what could break it, and how it scores across the factors that matter.

03

Where is the opening?

→ Customer & competitive intelligence

The named customers, segments, unmet needs, and competitive gaps that give you the strongest path into the market.

04

What should you do?

→ Strategic recommendation

A clear verdict, the priorities that matter now, and the next moves to pursue, change, investigate, or walk away.

Need a business plan? It’s already built on the research. Editable, export-ready, and grounded in the same market, customer, and competitive analysis.

Before you start a business· launch a product· enter a new market· back an opportunity· raise capital· make an investment

Built on 30+ Years of Real-World Launch Experience

Built on 30+ years of experience launching startups from the ground up and leading product innovation within Fortune 500 companies, combined with AI to give you analysis that's fast, structured, and grounded in real-world insight.

This isn't generic AI output. Every evaluation and business plan is guided by proven frameworks refined through decades of hands-on experience. You get clear signals, what's strong, what's risky, and what to focus on.

The Methodology

See what people are saying about the methodology, as published in The 12 Principles for Success.

★★★★★
View on Amazon →
★★★★★ 5.0 Rating
Based on verified reviews
From verified reviews of The 12 Principles for Business Success

From opportunity to decision.

One flow, from raw opportunity to a decision you can defend.

1

Describe your opportunity

The idea, the product, or the market you are looking at, in plain language. A paragraph is enough to start.

The core
2

Get the intelligence

Live market research, a scored assessment, named customers and competitive openings, and a clear recommendation, with sources attached.

3

Decide and act

Pursue, change, investigate, or walk away. When the move is go, the full 13-section business plan is already built on the research.

Opportunity Analysis & Business Plan Tools

A complete AI-powered business research, market analysis, and planning toolkit, your competitor analysis tool and business plan generator in one. See everything the AI business plan generator produces.

Viability Score & Analysis

Get an honest assessment of your idea before you invest, with AI market research, competitor analysis, and clear strengths, risks, and market signals.

13-Section Business Plan

AI business plan builder that produces every section investors expect, from Executive Summary to Risk Assessment, built after your idea is validated. See all 13 sections

Financial Projections

Realistic 3-year projections with pricing strategy, unit economics, break-even analysis, and funding requirements.

Download as Word Doc

Export your complete plan as a professionally formatted Word document, ready for investors or your records.

Edit & Customize

Every section is editable with expert guidance. Make it yours while following proven best practices.

Expert Guidance Built-In

Strategic questions and pro tips guide you through each section of your business plan.

3
Simple Steps
13
Plan Sections
5 min
To Generate
100%
Free to Start

From decision to first customers.

A plan that never wins a customer is unfinished. Launchet stays with you past the plan: from who to sell to first, to the intelligence that helps you win them.

Find Your First Customers

Named, prioritized first customers worth your time: why them, why now, who to actually reach, where to find them, and what to say when you do.

Insight on Every Account You Pursue

Grounded intelligence on each customer and account you aim to acquire: what changed recently, who makes the decision, and how to prepare for the meeting.

A Strategy to Win Them

The acquisition approach that fits your buyer: positioning, the channels worth your effort, and a clear way in to each account, so the plan turns into customers.

The rigor of expert analysis. The speed of AI.

Teams reach for one of these before a major decision. Here is the difference.

Launchet Consultants Raw AI chatbots
Speed Minutes Weeks to months Fast
Grounded in live data Sourced & current Yes Stale training data
Structured methodology Proven framework ~ Varies by who you get None
Cost A fraction $20k–$100k+ Cheap
Defensible in the room Cited & exportable Yes Confident guesses

Start free. Know before you spend anything real.

Your first opportunity score is free. No credit card required.

Start Here
Free
See what your idea is made of.
$0
No credit card required
Your first full evaluation, free
Viability score across 4 dimensions
Strengths and risks, sourced
Save your ideas and plans
One Payment
Opportunity Analysis
The four answers, researched and sourced, with a clear recommendation.
$49 one time
One-time payment. No subscription.
Market intelligence with sources
Scored opportunity assessment with updates
Your top 10 customers, named, and the openings
Strategic recommendation, riskiest assumptions, next moves
Chat Strategist to ask and refine
Most Popular
One Payment
Full Intelligence + Plan
Everything in Opportunity Analysis, plus the plan and reports to act on it.
$99 one time
One-time payment. No subscription.
Everything in Opportunity Analysis
Full 13-section business plan, editable and export-ready
Market and launch reports
Priority updates as your idea evolves
Teams & Enterprise. Deal flow screening, cohort and portfolio workspaces, seats, and volume pricing for investors, accelerators, and university programs.
Cancel anytime · No contracts or obligations · Upgrade, downgrade, or cancel from your account

Prefer ongoing support? Monthly plans from $20 refresh your credits every cycle, and Venture adds Sales Plays & Account Strategy. Explore monthly plans →

Work with us

Need hands-on help?

Work directly with us on the opportunity, the strategy, the business plan, go-to-market, or investor preparation. We bring three decades of experience building companies, launching products, and advising organizations, backed by the same methodology behind Launchet.

Opportunity and market strategy
Go-to-market and growth
Business plans and financial models
Investor readiness and pitch preparation
Executive advisory and strategic decision support

Our consultants have worked alongside major consulting firms, including McKinsey, Deloitte, and Accenture, serving global companies and some of the largest enterprises, among them Verizon, AT&T, Citigroup, and Ericsson.

They have also launched several startups of their own, from the ground up, including through accelerators and in front of investors.

Reach us any time at hello@launchet.ai, or send a message using the form.

Tell us what you need

We will get back to you personally, usually within a day.
Or email hello@launchet.ai directly.

Message sent.

Thank you. We will get back to you at the email you provided, usually within a day.

Frequently Asked Questions

Launchet is an AI-powered business research, idea evaluator, and planning platform. You describe your business idea in plain language, and Launchet analyzes it across four dimensions, market demand, feasibility, differentiation, and competitive risk, to give you an honest viability score. From there, you can generate a full 13-section business plan, get strategic recommendations, and export everything to PDF or Word.
Launchet uses advanced AI models to analyze your idea the way a team of experienced strategists would, assessing market demand, execution feasibility, what makes your idea different, and how competitive the landscape is. Each dimension is scored individually, and you get specific strengths, risks, and actionable next steps. The analysis is grounded in proven business frameworks refined over 30+ years of entrepreneurship.
Yes. Your ideas are stored securely in your account and are never shared with other users. When your idea is sent to AI models for analysis, no personal information is included, only the idea text. AI providers are contractually prohibited from using your content to train their models. All data is encrypted in transit, and passwords are hashed using industry-standard security.
Absolutely. The free plan includes idea evaluations with a viability score, strengths, and risk summary, no credit card required. You can evaluate your ideas, see how the platform works, and upgrade to a paid plan whenever you're ready for deeper analysis, business plan generation, and advanced features.
Launchet generates a comprehensive, investor-ready business plan with 13 sections: Executive Summary, The Opportunity, Target Customers, Mission, Team, Product, Competition, Competitive Advantage, Financials, Go-to-Market Strategy, Funding & Capital Needs, The Pitch, and Risk Assessment. Each section includes specific data, tables, and actionable recommendations, not generic filler.
General AI tools give you generic responses to generic prompts. Launchet is purpose-built for business idea validation and planning, with structured scoring, deep-dive market analysis, competitive landscape mapping, financial projections, and a complete business plan framework. It's guided by decades of real entrepreneurship experience, not just AI output. You get a structured process, not a blank chat window.
Yes. Launchet includes a Share & Review feature that lets you share your evaluation via a unique link. You choose what to share, just the score, the full evaluation, or the complete plan. Reviewers can leave feedback with reactions and comments, and you'll be notified by email when someone responds. You can revoke access anytime.
Launchet is built for anyone with a business idea who wants honest, structured feedback before committing resources. For individuals, that includes first-time entrepreneurs, professionals exploring a side hustle, career changers ready to start a business, recent graduates, software engineers who can build anything but want to validate the business side first, freelancers, and consultants looking to launch their own product. For professionals inside organizations, Launchet serves product managers evaluating new ventures, sales and marketing teams researching new markets and product opportunities, business development professionals, and innovation teams building internal business cases. Whether your idea is for a local service, an online business, a mobile app, or a new product line, Launchet gives you the analysis framework to move forward with confidence.
Yes. Launchet works for both new business ideas and new product ideas. Whether you're evaluating a standalone startup concept, a new product line within an existing business, or an innovation project inside a larger organization, the analysis framework applies. The AI assesses market demand, competitive landscape, feasibility, and differentiation regardless of whether the idea is a full company or a single product launch.
Absolutely. Students and educators in entrepreneurship, business strategy, and innovation courses can use Launchet as a practical learning tool. Students can evaluate real ideas, see how market analysis and business planning work in practice, and generate structured business plans, the same process used by working entrepreneurs and accelerator programs. The free tier makes it accessible for classroom use, and the methodology is grounded in proven business principles.
Yes. While Launchet is primarily designed for founders and entrepreneurs, investors and corporate strategy teams find it valuable for quick market screening and due diligence. Venture capitalists and angel investors can use it to run a fast, structured assessment of an opportunity before committing to deeper analysis. Corporate development and strategy teams can evaluate potential acquisitions, new market entries, or partnership opportunities. The viability scoring and competitive landscape analysis provide a useful first-pass framework alongside traditional research.
Yes, no contracts, no obligations, no cancellation fees. You can upgrade, downgrade, or cancel your plan at any time from your account settings. If you cancel or downgrade, you keep full access to your current plan's features until the end of your billing period. When you upgrade, your new features are available immediately. We process all payments securely through Stripe, and we never store your credit card information. You can start with the free plan, explore at your own pace, and only pay when you're ready for more.

Know before you make the move.

Analyze the opportunity, get the recommendation, and move forward on evidence.

No credit card required. Start in seconds.

L

Create Your Account

Start validating your ideas in minutes

By creating an account, you agree to our
Terms of Service and Privacy Policy
Already have an account? Sign in