Describe your business in plain language. Launchet evaluates the idea, researches your market live, and drafts your first complete 13-section business plan, with real financial projections, unit economics, a go-to-market strategy, and a risk matrix. You review it, research further, and refine it into the plan you take to investors.
Free to start. No credit card required. Built on a published methodology refined over 28+ years.
Not an outline and not a template you still have to fill in. Every section arrives written, with specific data and recommendations for your business, and every section stays editable.
The opportunity, your solution, target market with TAM, SAM and SOM figures, business model, competitive advantage, financial highlights, funding request, and team.
The problem, who it affects, why it exists now, and the market conditions that make this the moment to move.
Who buys, what they are trying to solve, what they pay today, and which segment to win first.
What the business is for, stated clearly enough that a stranger can repeat it back.
Who is building this, what makes them credible for this specific problem, and the gaps still to fill.
What you are actually building, how it works, and what ships first versus later.
The competitors that exist today, found through live research, including the ones founders usually miss.
What you have that is genuinely hard to copy, stress-tested against the competitive reality rather than asserted.
Revenue model, pricing strategy, unit economics, three-year projections, startup costs, burn rate, and break-even analysis.
How you reach the first customers, which channels are worth the effort, and what the first campaigns look like.
How much you need, what it buys, and the milestones it takes you to.
The story, tightened for the room, so the plan and the pitch say the same thing.
A risk matrix with likelihood, impact and mitigation, the top five risks, KPIs to track, and contingency plans.
Every section is drafted from live market research with the sources attached, and every section is yours to review, refine, and rewrite before you export.
Launchet does not write your plan from memory. Before a single section is drafted, it researches your market the way an analyst would, and every figure it uses can be traced back to where it came from.
Real market size, demand signals, and current conditions pulled from live sources at the moment you generate, not from a model recalling an article it read during training.
The competitors that actually exist today, researched rather than recalled, including the ones founders tend to leave out. Your differentiation is then tested against what is really out there.
Who buys, what they pay today, and where real demand sits, so Target Customers and Go-to-Market are grounded in evidence instead of assumption.
Research arrives with its citations. When an investor asks where a number came from, the answer is in the document rather than in your memory.
Most AI business plan tools produce a paragraph about revenue. Launchet produces the tables an investor or a lender actually asks for, and they reconcile with each other instead of contradicting themselves across sections.
| Line | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | — | — | — |
| COGS | — | — | — |
| Gross profit | — | — | — |
| Operating expenses | — | — | — |
| Net income | — | — | — |
| Customers | — | — | — |
Most tools start writing the moment you describe your idea. Launchet works the way a strategist would: understand the idea, research the market, find what is weak, strengthen it, and only then write the plan.
Your idea is scored across market demand, feasibility, differentiation and competitive risk, with the real strengths and the real risks named. You learn where it stands before you commit time or money to it.
Live market research, the competitors that exist today, and where demand actually sits. Pull the thread on any part of it and go further until the picture is clear enough to build on.
The evaluation shows exactly what to improve. Refine the concept, address the weak dimension, and score it again, so the idea is sharper before a single page of the plan is written.
The plan is written on top of an idea that has been tested and improved, and a market that has been researched, for the market you are actually entering, with local currency, local competitors and local regulations. That is what makes it defensible.
Launchet does the research and drafts your first complete plan. From there it is your document. Review every section, research further where it matters, and make the final edits until the plan says what you want it to say.
Launchet does not improvise its analysis. It applies a proprietary methodology, published as The 12 Principles for Success in Launching Your New Business, developed over 28+ years of launching startups from the ground up and leading product innovation inside Fortune 500 companies.
That framework defines what every idea is scored on, what each section of the plan has to answer, and which risks the analysis is required to surface. The questions you get asked are the questions a seasoned operator would ask.
A paragraph in plain language is enough to start. No forms, no templates, no financial modeling required.
Your idea is scored across four dimensions and the market is researched live, so the plan is built on current facts with sources, not guesses.
The full 13-section plan is written section by section. Refine anything, then export to Word or PDF.
Bring the business you are actually thinking about. Describe it in a paragraph, and see the evaluation and the plan it produces. Free to start, no credit card.
Every plan contains 13 sections: Executive Summary, The Opportunity, Target Customers, The Mission, The Team, The Product, Competition, Competitive Advantage, Financials, Go-to-Market Strategy, Funding and Capital Needs, The Pitch, and Risk Assessment. Each one is written with specific data and recommendations rather than generic filler.
Yes. The Financials section includes a revenue model, a pricing strategy table, unit economics with CAC, LTV, LTV to CAC ratio, gross margin and payback benchmarks, three-year projections covering revenue, COGS, gross profit, operating expenses, net income and customer counts, plus startup costs, burn rate, and a break-even analysis.
Yes. Your finished plan exports as a professionally formatted Word document or PDF, ready to send to investors, a bank, or a lender. Every section stays editable, so the final document is in your words.
Launchet is free to start, with no credit card required. Evaluate an idea and see the platform at no cost, then upgrade or buy credits when you are ready to generate the full plan. See pricing for details.
It is built to be defensible. Market figures come from live research with sources attached rather than a model guessing from memory, the financial projections reconcile across sections instead of contradicting each other, and the risk assessment names real risks with mitigations. It is written to survive the questions an investor or a lender will actually ask.
A general chatbot writes from training data, so market sizes and competitors can be stale or invented, and it will happily write a polished plan for an idea that does not work. Launchet researches the market live and attaches the sources, and it evaluates the idea first, so you learn whether the plan is worth writing before you write it.
Yes. Launchet does the research and drafts your first complete plan. From there the document is yours: review every section with the sources in view, research further where it matters, edit anything directly, and regenerate individual sections you want sharper without redoing the whole plan. You export when you decide it is ready.
Launchet is built on 28+ years of launching startups from the ground up and leading product innovation inside Fortune 500 companies, distilled into a published methodology, The 12 Principles for Success in Launching Your New Business by Sam Hijazin, and encoded into the platform. Every evaluation and plan is guided by that framework rather than by generic AI output.
It researches first. Before any section is drafted, Launchet runs live research on your market size and demand signals, the competitors that exist today, and what customers pay now, and it attaches the sources. The plan is then written on top of that evidence rather than from a model's memory.
Founders and startups building an investor-ready plan, product and strategy teams pressure-testing a new initiative, and university entrepreneurship programs, accelerators and investors who evaluate ventures at volume. See Launchet for universities.
Build it intelligently. Researched, evaluated, strengthened, and refined until it is ready. That is what gives an idea its best chance of succeeding.
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